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Next week, travel guru Rick Steves will speak on campus, but he won鈥檛 be talking about how to find a cheap hotel or what the must-see sites in Paris are.

鈥淚鈥檓 going to talk about the value of travel, not how to travel,鈥 said Steves, who was speaking by phone from his office in Edmonds, where he heads up Europe through the Back Door, a travel company that takes about 6,000 people to Europe every year.

Americans Abroad in 2005: Rick Steves鈥 Thoughts on Traveling in Europe is the title of the talk, planned for 7 p.m. Thursday, Oct. 28, in 120 Kane.

Sounding exactly the same as the relaxed, chatty guy you see on his KCTS/ 9 travel programs, Steves is nevertheless a man on a mission. 鈥淚 want to convince people that travel is more than a good time,鈥 Steves said. 鈥淚t鈥檚 a way to broaden your perspective; there鈥檚 intrinsic value in leaving your own culture and experiencing another, then coming back.鈥

Steves says too many Americans go abroad not understanding the cultures they encounter and come back with erroneous impressions. 鈥淔or example, Americans go to a restaurant in France and the service is slow, so they conclude that the French don鈥檛 like Americans,鈥 he said. 鈥淎ctually, in France, slow service is respectful service, because for the French a meal is an event; it鈥檚 not something you do on the way to something else.鈥

But Steves doesn鈥檛 think it鈥檚 necessary to study up on culture before leaving home. 鈥淚鈥檓 often the classic buffoon when I travel,鈥 he said. 鈥淚 screw up all the time. The point is to not judge. Americans are too quick to judge.鈥

In fact, Steves went on, Americans have a reputation for making such judgments. He quoted a man in a caf茅 in Kabul, Afghanistan, who said to an American, 鈥淵ou know, one-third of the world eats with a knife and fork like you do, one-third eats with chopsticks and one-third eats with their fingers like I do. And we are just as civilized as you.鈥

Steves is convinced that if people travel with an open mind, they鈥檒l 鈥渃ome back with a positive impression of the people of the world.鈥 Then, he said, 鈥渢hey鈥檒l see diversity as something to celebrate, not something to fear.鈥

Big as Steves鈥 business is now, it鈥檚 easy to forget that he started out teaching a class in the UW鈥檚 Experimental College. He self-published his first book, Europe through the Back Door, in 1980. That book is now in its 23rd printing, and he鈥檚 also written many guidebooks to individual countries.

A 91探花graduate, Steves majored in European history and business. 鈥淚 don鈥檛 think I could have picked more perfect majors for what I wound up doing,鈥 he said.

Steves鈥 talk is sponsored by the Center for West European Studies. For more information, contact the center at 206-543-1675 or cwes@u.washington.edu.